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Nuria Prieto

Hotel Design Trends That Elevate the Guest Experience

Hotel design has evolved from simply being decorative to becoming a powerful tool that defines the guest experience from the moment they walk through the door. Today’s travellers aren’t just looking for a comfortable bed and a good shower; they expect an environment that inspires, relaxes, and, in many cases, is worthy of sharing on social media. For hotel owners and managers, staying up-to-date with design trends is not just about aesthetics—it’s a key strategy to attract and retain customers.


Biophilic Design: Bringing Nature Indoors


One of the strongest trends in hotel design is biophilic design, which seeks to reconnect guests with nature. Incorporating plants, living walls and natural materials not only enhances aesthetics but also has a direct impact on guest well-being. Studies have shown that nature-inspired environments can reduce stress, enhance relaxation, and improve sleep quality—all things guests crave during their stay.


Imagine a lobby bathed in natural light, surrounded by lush greenery and organic wooden furniture. It’s not just visually appealing; it invites guests to feel more relaxed and connected to their surroundings.


Multifunctional Rooms: Flexible Spaces for the Modern Guest


The modern traveller has changed needs, and hotels must adapt to this new reality. Multifunctional rooms that can easily transform from a place to rest to a workspace or entertainment area are becoming the new standard. From foldable desks to beds that disappear to create more room, flexible design allows guests to use the space in the way that suits them best.


This trend not only improves the guest experience but also maximizes space efficiency, which is a major benefit for boutique hotels or properties with smaller rooms.


Elegant Minimalism:

Less is More


Minimalism remains a dominant trend but has evolved into a warmer, more welcoming approach. Guests appreciate simplicity and a sense of spaciousness, but they don’t want the space to feel cold or impersonal.


Scandinavian-inspired interiors, with clean lines, soft colour palettes, and natural materials, offer the perfect balance between comfort and sophistication.


Hotels that embrace elegant minimalism not only provide visually appealing environments but also create a space where guests can disconnect from the chaos of the outside world. A clutter-free space invites relaxation, which is essential for a comfortable stay.


The Impact of Local Art: Personality and Authenticity


Hotels looking to stand out in the luxury market are incorporating local art into their designs. Instead of generic artwork, many are partnering with local artists to create unique pieces that reflect the culture and history of the region. This not only adds character to the hotel but also offers guests a more authentic experience.


Incorporating local art and craftsmanship into rooms and common areas helps tell a story, turning each stay into a personalized and meaningful experience. For travellers, these authentic touches can be the difference between a good stay and a memorable one.


Invisible Technology: Innovation Without Complication


Modern luxury is closely linked to technology, but the key is to integrate it subtly and efficiently. Guests want convenience without complications. Lighting and temperature systems controlled by mobile apps, smart locks, and wireless charging stations are just a few examples of how technology can enhance the guest experience without being intrusive.


The trend towards "invisible technology" allows travellers to enjoy tech advantages without interfering with the aesthetics or relaxation of the space. A well-designed hotel knows how to offer these conveniences without overwhelming guests with screens and buttons.


The Return of Bold Colors: Energy and Personality


While minimalism is still strong, there's a clear return to bold colours, especially in hotels that want a more vibrant and memorable aesthetic.


Colour palettes that combine deep tones like rich blues or emerald greens with gold or metallic accents are dominating modern interiors.


These colours not only add drama but can also influence the mood of guests, making them feel more energized or relaxed depending on the space.


Common areas like bars or restaurants are ideal for experimenting with these bold hues, creating spaces that encourage socializing and enjoyment. Meanwhile, rooms can benefit from softer tones that promote rest and relaxation.


Instagrammable Spaces: The Power of Design for Social Media


We can’t ignore the influence of social media on today’s hotel design. Guests are looking for spaces that not only offer comfort but are also visually stunning enough to share on Instagram. Creating “Instagrammable” corners—whether it’s a striking mural, a spectacular pool, or a cosy reading nook with a unique design—has become a powerful strategy to attract young, design-savvy travellers.



Creating visually surprising spaces that invite guests to take photos can become a form of free marketing. Every image shared by visitors is an opportunity for more people to discover your hotel.


Wellness in Every Corner: Spaces Dedicated to Well-being


Wellness has become a priority for luxury travellers, and hotel design needs to reflect this trend. It’s not just about offering a gym or spa, but about integrating wellness into every corner. Meditation areas, outdoor yoga studios, or relaxation spaces within rooms are ways to respond to this growing demand.


Hotels that integrate wellness into their design will not only attract guests looking to relax but also build loyalty among those who prioritize their health and mental well-being.


In Summary


Modern hotel design is much more than a matter of style. It’s a strategic tool to enhance the guest experience, boost satisfaction, and ultimately elevate your hotel’s reputation. From biophilic design to multifunctional rooms, today’s trends aim not only to impress but also to create an emotional connection with travellers.


A well-designed hotel is not just a place to sleep—it’s a complete experience that guests will want to relive again and again. And if that design is also shared on social media, even better!


Looking to take your hotel design to the next level?


At NPrieto Studio, we specialize in creating unique, functional spaces that stand out in the luxury market. If you’re interested in renovating your hotel or designing a new project from scratch, we’d be happy to help you bring your vision to life. Let’s talk and take your hotel to the next level!

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